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Affiliate
Marketing
Introduction: Search Engine Optimization - Baclinks
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Getting backlinks to
your site is one of the effective search engine optimization techniques
that helps improve your ranking in the search engines.
You must be careful about what sites you get your backlinks from. There
are some sites that google considers as bad neighborhoods. If you get
links from these sites it could hurt your website's performance in the
search engines, or get you banned.
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Backlinks are the links to your website from other website
Backlinks help improve your website's performance in the search engines by suggested authority.
But not all backlinks do this.
The qualities that you should look out for when assessing and generating backlinks to your website include
- Do follow attribute.
This refers to the allocation of authority to a link.
A do follow link, when crawled by the Google bot, allows the bot to assign some authority to the site the link is pointing to. This is used by Google when determining the relevance of sites to keyword search terms.
With links that have the no follow attribute however, the bots can still crawl these links but will not allocate any authority to the site being linked to.
So in a nutshell. You want the baclinks pointing to your site to be do follow
- Page Rank [PR] of the site linking to you
The PR of the site linking to your is quite relevant.
The higher the PR, the more authority the outbound links from that site carry.
So in simple terms, a backlink from a PR 6 site carries more of an SEO boost for the target website than one from a PR 2 site. But other factors must be considered
- Number of links
The PR boost or authority passed on from a site with outbound links is distributed amongst all the outbound links on that page.
So if website A with PR 5 has two out bound links and website B with the same PR has 10 outbound links, the authority passed to the individual websites linking from website A will be more than that from website B.
- The top method of generating backlinks to your
website is to build
a content rich, high quality website that provides real value for your
visitors.
Become the authority on
your chosen niche so that
eventually you gain reputation and other websites will link to you.
Write articles and content that act as link
bait
i.e. they are of such high quality that other webmasters in your niche
are compelled to link to you.
The
beauty of this is because you are providing high quality content for
your visitors, you will be working
according to the google model and
changes in ranking algorithms are not going to hurt you.
This takes a lot
of time and effort so while waiting for this long term strategy to work
other methods of getting backlinks are
Preview videos on
increasing backlinks to your website here
- Create
a blog in the same niche. Blogs are spidered frequently by
search engines and if you have backlinks on your blog to your website,
the spiders follow these links to your site.
Word of caution: there are
a lot of automatic, blog generating programs and blog farms out
there used by people who practice black hat SEO. If you are planning to
build a long term business, I advice that you stay clear of these. In
the short term you can make some money with these methods but you stand
the risk of getting banned by the major search engines if you are
caught. Just don't do it. Instead create an honest blog which will have
unique content, your content, and helps brand you.
- Submit posts to
other people's blogs: When you submit
posts to other peoples' blogs related to your niche, include your
website URL in your signature. This provides a backlink to your
website. Some words of caution:
- Do not spam other peoples' blogs. By this i mean do
not submit useless comments just to get the backlink. Make sure your
submissions are valid and ad some value to the blog you are on.
- Some blogs have no follow backlinks. These are
backlinks that are visible to visitors but which are not spidered by
google bots. These links are still a useful way of getting human
traffic to your site
- Article marketing or
Bum Marketing: Article marketing
involves you writing high quality articles on a subject related to your
niche and submitting these articles to article submission sites. These
sites in turn publish your articles on line including backlinks to your
site. This could significantly boost your search engine position. Go to
Bum marketing
and Crucial article
writing tips for more information.
- Share
your experience in forums in your niche. If your posts in these
forums are good, the forum users will soon recognize you as an
authority and some will visit your site. The link to your site
is included in the your signature in the relevant blog. More
information at forums for
traffic.
Because successful forums
have content that is frequently renewed, they tend to get spidered
frequently
This is very useful in driving human traffic to your website as well as
improving your website's ranking in the search engines
Finally you can preview
some videos on increasing backlinks to your
website by clicking
here
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