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Affiliate Marketing
Introduction: Promoting Your Website
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Now
you have a
website published on the Internet, you want to get traffic to your
affiliate marketing site. It is from this traffic that you will get
sales. It follows therefore that the more traffic you get, the higher
should be the number of affiliate referrals and sales you make. The
main
purpose of your website is affiliate sales. Your affiliate marketing
sites must therefore occur prominently in their respective niches
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I will go briefly into the areas that you
need to address to achieve
traffic. I will in future include detailed explanations on each of
these methods either on this site or via my email list
Search
Engine Listing: Having built your website around
your niche you
want to make it accessible to the public. Up until now, your website
can only be viewed if someone types in your web address in there
address bar. Unless you bought a domain name which has expired but
already had traffic going to it, you have no visitors.
You need to register your website with the major search engines using
keywords related to your niche. It takes weeks to months after
submitting your website to the major search engines for your site to be
indexed.
The search engines that you must register with to have much
success are Google, Yahoo and MSN.
Once your site is indexed, if someone does a search for one of your key
words in the search engine with which you are indexed, then your
website will be listed on the results page.
To ensure a favorable listing position ie page one on google for a
certain keyword we suggest
- Content
rich website
- Changing
content
- Keyword,
and variations of your keyword, loaded pages
- Establish
links from respected website in a related niche
Search engine optimization is a large
subject which is beyond the scope
of the newbie articles part of this website. I only aim here to give
you an introduction to the
home business of affiliate marketing. It is for you to read this
website and decide where you want to go from here. I have included a
free ebook on Search engine optimization in the resources section which
should be a great introduction to that subject. For now aim to produce
content rich pages that have some uniqueness to them.
You will come across software that will submit your site to hundreds of
search engines at one click. I advise that you avoid these.
Directories:
These are websites that list web addresses categorically. They are a
must in your affiliate marketing campaign. The most important in my
mind is Dmoz. However it takes ages to get indexed in dmoz so shop
around.
Yahoo and Google also have directories.
Free
Business Classifieds: These are websites that
allow you to place
an ad for free, usually for about 30 days. There usually is the option
of a higher level premium account which you will pay a small fee for
and which then gives your ads a higher profile.
A word of caution. Be very careful of sites that publish your email
address on line. These sites are fertile ground for spammers.
To view
the free business ad service I recommend, click Free Classifieds
from USfreeads!
Click USfreeads to learn more
Pay Per Click ads:
These are services that allow you to place a small ad for which you
only get charged when someone clicks on your ad. These ads are then
displayed on some part of the page when someone searches for one of
your keywords. You also have the option of having your ads displayed on
other websites related to the particular keyword. The pay per click
service that most quickly comes to mind is Google Adwords. Yahoo also
has a pay per click program
Google adwords: You
can
advertise your site on google for a fee. This is a pay per click advert
so for every click you get on your google ad, you will pay a small fee
but this can add up very quickly. To view the adwords site click the
banner
Recommended:
- Use
keywords that are specific to your niche
- Research
the keywords that you want to bid on very carefully. You may
find that variations in the keyword could markedly reduce the cost of
your clicks
- Run
adds that are not aimed at catching everyone. Rather word your
ads so that it attracts mainly people who are likely to click through
and purchase your product
- Make
sure that your landing page, ie the page that your visitors arrive on
when they click on your ad grabs their attention and is relevant to the
content of your ad. It is silly to make your landing page a long
ramble about nothing. You have only 5 seconds to grab their attention
so design your landing page with this in mind
- Know
when to discontinue or alter a campaign. If your ad is not
pulling in traffic, change it. If you are getting the clicks but not
the conversions to sales, then either your landing page sucks or your
ad's wording is pulling in the wrong people. Don't sit on a money
loosing campaign due to share stubbornness.
- Be
realistic about your daily budget or you will soon go bankrupt
- Keep
moving, keep testing things, ad wordings, click bid amount,
keywords etc
Running Google adwords
can be very
expensive if not done properly. You are best advised to arm
yourself with some information before running a google adword campaign
To get a
free report on using Google adwords Click free
report
Write Article on your niche:
Write unique article related to your niche and submit them to an
article site. Your articles should be unique and have a link to your
website. I am sure you can see that if your article is interesting and
gives some useful information to the reader, they are more likely than
not , to come to your website. Sites include
- www.ezinearticles.com
- www.articlecity.com
Incidentally, if you are stuck for content
for your website, you use
articles from these sites but rules apply.
Participate
in Forums: Don't just browse forums, write in
forums. Other
people are interested in what you have to say.
I found a great forum where you are encouraged to post but you are also
able to place a google style ad on the forum for free.
I use the forum with great results.
Click
here to Finally! Get Rewarded For Forum Participation
Other Methods: Get this free
report by clicking on the banner below for a comprehensive guide to
getting free advertisement for your website
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