Pay per click [PPC] is a
way of putting little adverts for your website on the search engines
results pages and even on other people's websites.
The pay per click ads are placed by you with the search engine of your
choice and then they in turn display your ads on relevant webpages.
You pay a certain small amount each time someone clicks on your ad.
If you type in a search phrase into the google search bar, the results
displayed are in two columns.
The main column which usually occupies the left side and middle of the
SERPs page are organic results. These are results webpages that are
indexed in Google or whatever the search engine it is you are using,
and are listed based on relevance to the search term. They are not
Now on the top and down the right side of the page is another set of
listings usually under the title sponsored links [if you are using
Google] or sponsor results [in Yahoo]. These are paid for by
the owners or affiliates of the website and are known as pay per click
campaigns. Or, in the case of Google, google adwords campaigns
The beauty of pay per
click is that you choose
Pay per click advertising
is a great way to generate instant, targeted
traffic to your website, whereas with search engine optimization, the
results of your efforts are not immediate
- What keywords you want your adverts to appear under
- How much you are willing to pay per click. This is
known as your bid amount.
- How much you want to spend per day
- Which countries or regions your ads should be
- Whether you want you ads to also be displayed in
other peoples websites
- What the wording of you ad should be.
For long term traffic generation, Search engine optimization cannot be
beaten but, while waiting for your website to rank well with the search
engines, PPC is a good traffic generating option
However PPC must be used with caution
We will discuss the pit falls of
using pay per click in the section on pay per click pitfalls
There are several websites and search engines that provide pay per
The major ones are
Launched in 2000, it's hard to believe that the most successful pay per
click program on the internet is only 8 years old. Learn more by
Yahoo search marketing