in E Mail List: Tips for success
|As an experienced
Internet marketer, you will have come across a few websites with an opt
in form or even subscribed to an opt in email list or two.
What you need to concentrate on now is how to build your own opt in
list and how best to market to them
The saying is true, 'The money is in the list'
Without your own opt in e mail list of targeted visitors, you are
making only a fraction of your business potential.
You need to resolve to start your own opt in list. TODAY!
To help you decide what autoresponder service you should subscribe to,
read our section on Autoresponders
Now lets get to it.
The Opt in Form:
Any tips you get from here are gleaned from lots of experience and
trial and error. This is what we find works for us.
Your opt in form must contain the following elements
- A we hate spam
statement. No-one wants to give you their email only to find
that you have sold it on to a third party. Put a Can SPAM statement on
your opt in form and stick to it.
- Only ask for the minimum
information necessary. On all my opt in forms I only request two
pieces of information from my potential subscribers. Their first name,
so I can include it in my email; and their primary email address. No
age or sex or occupation or whatever else people are asking for these
days. The advantages of asking for a limited amount of
information are two fold
- Short quick to fill
opt in form: We live in an ever more impatient world. The longer
your form is, the greater the risk of losing potential subscribers.
People just cannot be bothered to fill in long forms
- Fear: People
will be suspicious if you ask for too much information. In this day and
age of identity theft, people are reluctant to reveal too much about
themselves on line.
What is the optimal position for your opt in form? The simple answer is
above the fold of
your page. Your potential subscribers should be able to easily come
across your opt in email form once they arrive on your website.
- An incentive:
you need to give your potential subscribers an incentive to join your
opt in mailing list. Your incentive could be a free ebook or an
insightful report on some subset of your niche.
Where to get an opt in form script from: All reputable Autoresponders
will give you an opt in form script which you can customize.