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Search
engine optimization -
Keyword optimization and keyword density
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The bane of every
webmaster's search engine optimization efforts is the ever changing
algorithms of the search engines especially with regards to keyword
optimization and keyword density. What could be the right keyword
density for google could get you poor rankings with google
Also what was good keyword density with google today tomorrow could get
you penalized.
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To highlight the problem with keyword density and keyword optimization,
it has been rumored recently [and it can only be a rumor because no
one really knows what googles criteria are, we are just using a
guesstimate], that google does not want the keyword repeated on your
website but rather prefers variations of your keywords
Top Buy
It is important that because google is the
giant of the search engines, this discussion is with regard to Google.
Also because Google has never disclosed the algorithms it uses, the
information here is strictly based on my own and other webmaster's
experience.
Keyword Density :
This refers to the frequency with which a keyword
appears on your page. It is expressed as a percentage of the total
content of your web site.
It is generally accepted that a keyword density of 5 to 7 % is optimal
Keyword Prominence.
This refers to how quickly the google spider comes
across your keyword when it first arrives on your webpage. It is
generally agreed that having your keyword in the page title and in the
H1 header are beneficial. Also include it in your opening paragraph and
at the bottom of your page
Keyword Proximity:
This generally applies when you are optimizing for a
keyword phrase. If the words in the phrase appear together on your
website then you have good key word proximity
For example. the term search
engine optimization has great proximity in the sentence
'search engine
optimization is important in generating traffic'
But has poor proximity in the sentence
'the optimization
process for the search
engines is important for
traffic generation'
A quick word about latent semantic
indexing: As you have noted above,
it is rumored that google looks favorably on using related terms
rather than exact terms in it's ranking procedures. An example of this
is when writing about search engine optimization, you should also
use the terms search engine ranking, search engine positioning, etc
Finally, you should know in keyword optimization for search engine
ranking, try not to stuff your webpages with keywords. It is possible
to over optimize your webpages. Keyword stuffing will actually hurt
your
search engine optimization efforts via keyword optimization
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