Google adwords format is pretty universal.
The ads are 4 line.
- The heading:
This is the top line of your ad. It is
the attention grabber so you must put some thought into wording your
headline. Also, you are only allowed 25 characters so you
- The main ad. This is over two lines and is the main
pitch of your ad. It is advised that the first line of the main
body should state the benefits of your site ie. what is in it for your
visitor. The second line should be used to prequalify you
prequalifying is meant that you discourage people who will most likely
not perform the desired action , sign up or purchase, once they reach
your site. You can do this by stating the price of the product.
- The last line is the display URL. This is the website
address that you want displayed at the bottom of your ad. This is not
necessarily the webpage that your ad will redirect people to. This is
also under your control, you will have entered this URL when setting up
your ad but is not displayed.
- You must realize
that you have a very limited space
in which to make your pitch so make sure that your ads make a powerful
Advantages of using Google include
- Wide exposure. Google has the largest network on the
Internet so you are guaranteed maximum exposure with your google
- You have control over your cost per click. This
allows you some control over your budget. You can also learn ways of
having your ad ranking high although your cost per click is low
- You can target your ads to certain websites
- You can predetermine how much you pay per day
- You can test your ads
- You can run multiple ads
Tips on placing Google Adwords
What you are aiming to do is get your google ad to show in position 3
to 6 on the SERP of your chosen keyword without paying a fortune for
it. Positioning of google ads is
based on Cost per click and Quality
. If you have a high cost per click, a web site with a
could rank higher than you by having a better quality score.
To ensure a good quality score
- Make sure that your
landing page is relevant to
the wording of your ad. So if your ad suggests that your site is
Granny |Smith Apples, then your site must have a write up on Granny
Smith apples. If your landing page is not relevant to your ads wording,
google will penalize you. This often means that you either end up
paying really high bid amounts or your ad could be discontinued.
- Use A close knit group of keywords. Choice of
keywords is a large topic and well beyond the scope of this article.
All we can advise is that your keywords be very relevant to your
website and super targeted.
- In the wording of your ad, place your keyword more
- Always run two similar ads and keep testing. You can
always bump the poorer performing ad and replace it with a different
version. Just keep testing
There are two products i would suggest for a complete guide to using
google adwords. If you are going to use adwords i strongly suggest you
get one of these training products or you may fin yourself out of
pocket pretty quickly.
Each of the products gives you a detailed guide to using Google
adwords. Do not get both just select one and stick to it
- The first product is one of the first ebooks i
bought on Google adwords and i have no regrets. It has obviously since
been updated and is well respected reference guide for adwords users.
It now comes with about 20 video tutorials as well. It will cost you
about $70 and comes with a whole bunch of bonuses. Google cash also
comes with a 60 day money back guarantee and you do not even have to
give back the bonuses.
Even if you do not buy the
product, i strongly suggest you subscribe to the free email course
which has a lot of useful tips
- This second product is the guide of all guides. It is truly the definitive guide to Google
adwords by the top adword guru himself.
I have this guide, refer to
it often and through applying just
one of the tips i learned here i was able to reduce my cost per click
to one third, yes one third, my original cost.
If you only get one product this is it.
Learn more about the definitive guide by clicking here
Again if you do not buy, get the free course and read it. This really
is the master of google adwords. Get the free course by clicking here