Marketing | Bum Marketing - Crucial Article Writing Tips
|The point of bum
marketing is to write articles that
Each of your articles must be attention grabbing. It must stimulate the
reader's imagination. You must give your reader enough information in
your article to capture there attention, but stop short so that they
will click on your signature link to learn more. Whet there appetites
but don't give them everything. Give them a tasty teaser of what your
site has to offer.
- Are interesting and informative
- Rank well with the search engines
- Are directly related to your niche
- Are easy to read
All these factors are important if you are going to successfully use
to drive traffic to your website.
Crucial article writing tips
You must pay attention to the following tips
- Attention Grabbing
Title: You have to realize that when your article is displayed
in the article directories, the only thing your potential visitors will
see is your title. Right there among about 30 other titles. All vying
for attention. You must craft your title in a manner that will get
attention. Just take a look at an article directory in your niche. Look
at the articles list and note which ones jump out at you. Perhaps you
can adopt that style
- Keywords: Try
and include your keywords in your article title and if possible try and
make sure your keyword is the first word in your article title. Goes a
long way for SEO
- Clarity and
specificity: Your title should clearly express what your article
is about. You will lose reputation if your article titles imply one
thing and the content is on some other thing. Think of all those emails
you have received from affiliate marketers titled 'payment notification' When you
open up the email, they rant on about how their product can ensure
genuine payment notification emails. Enter spam filter.
- Problem solving:
The most successful articles in the bum marketing method are the
problem solving articles and the 'how to do it' articles. If when
writing the body of your article, you cannot specifically state what
question you are answering, what problem you are solving or what tips
you are sharing, then the article is not going to do well.
- Use white space and
bullet points: People are innately lazy. You have managed to
grab their attention with your awesome title and they have click on
your article. And then they see a page full of words. Whoa!! They are
clicking on faster than you can blink. No one wants to work hard to get
the information they are looking for. A very busy article is hard work.
Use white space, bullet points, subheadings, fonts whatever to break up
the page a little.
- Make your article
scanable: Your articles should be written in a manner that
anyone scanning the page can get a feel of what you are on about. This
is easily accomplished by using subheadings and bolded fonts.
- Search Engine
Optimization [SEO]: An absolute must do when writing articles
for submission to article directories. Your bum marketing article, if
accepted by the article directories, is basically the content of a
webpage. So when you are writing it, you need to apply some HTML to
your article. Keyword density, latent semantic indexing, the lot!!
Because the search engines will view your accepted article as any other
webpage, your articles ranking in the search engines [I refer to search
engine position here and not page rank]will partly depend on the search
engine optimization you have applied when formatting your article.
page search engine optimization to learn more. Remember, if your
articles are on the first page of Google for your chosen keywords, you
could get a shed load of free traffic to your site.
Biobox: Craft your bio box wisely.
- Use a bio that will make people want to click on your
link. Make it eye catching and compelling. Words like discover, tips,
free guide are very useful
- Use an anchor link
to your site ie Affiliate
Use the keyword you want your site to rank for as your anchor text.
Some article submission sites have follow links. This
could go a long way in increase your website's ranking in the search
engines. Remember to vary it from time to time. The search engines do
not like it if all the links to a website have the exact same anchor
- Use a biobox in each and every article you submit!!!
This one is so obvious but you will be surprised at how often you will
come across articles with no links back to the author's website
To discover more article marketing tips click here