Affiliate
Marketing
Introduction: Advanced Adsense Tips
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Get serious with
Adsense. The potential for profit is tremendous. These advanced tips on
setting up your adsense campaign are essential if you are serious about
making serious money with adsense
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- Have a very
focussed niche:
Niche
sites are great for adsense because they attract a specific type of
client i.e those interested in that niche. If you have built a niche
specific site with niche specific content, the Google adsense code will
contain ads relevant to that niche. It therefore stands to reason that
your site's visitors will be interested in some of the adsense ads
displayed on your pages
- Optimize each
page for one keyword
only:
One
of the determinants for what adsense ads are displayed on your pages is
the keywords that your website is optimized for. If you are optimized
for one keyword, the chances that the adsense code will deliver ads
that are highly relevant to your pages is higher. Of course there is
the risk of choosing a keyword that no adsense ads are targetting. It
is
easy to check this by using the tips on our Basic
guide to Google adsense article.
If you are going after too many keywords on the same page, the risk is
getting adsense ads displayed that are not very relevant to your
content. Remember that the less relevant the adsense ads are, the less
likely they are of generating a click.
Or worse still you could end up with public service ads displayed on
your site
- Format your
adsense ads to blend in
with your
content:
At least to start with. Use
colours that match the
colours of the content on your website. Use the universally accepted
colour for links which is blue for the clickable links on your adsense
blocks.
Also
use open air format [no borders
on the adsense ads].
Test this format for say 100 unique visitors to your website. Note the
click through rate and the average amount generated per click
Now change just one aspect of your adsense block, let us say the colour
of the headline for example. Wait another 100 unique visitors and then
reassess what your click through rate is. If it is better, then keep
the header the new colour and then change one other thing.
The point is you have to test different components of your ad format to
see which one will generate the greatest amount of clicks.
I can almost hear some of you thinking 'But the latest $40 book on
adsense says we should use this or that format' I know for a fact that
no one format works best on all sites. You need to test different
formats and positions on your site to see which converts the best.
And talking about positions....
- Position Your
Adsense Ads above the Fold of the page:
This really is one
adsense tip that I find works every time. You must have an adsense
block above the fold of the page. internet users are inherently
impatient. If you want your website's visitor to notice something, your
really have to put it right under his or her nose.
Obviously test other
ad positions as well.
Heat maps have shown that the eyes
tend to naturally
go to the top left side of a web page. Place an adsense unit
there
This is a big one.
Some people swear by the Medium
rectangle format [300 by 250] and I must say I am somewhat partial to
that format myself .
Others say it is the banner format [468 by 60]
that works best. My advice is to test both. On this site I tested both
formats and found the medium rectangle worked best so medium triangle
it is. On another of my sites it is the skyscraper format that yielded
clicks with click through action.
IMPORTANT NOTE: There is a
difference in the amount paid to you if the ad is just clicked compared
to ads that are clicked and then action taken at the landing site.
referred to as smart pricing
- Track Your Ads
Performance:
This is really important if
you want to get the most out of your adsense. You need to monitor
everything. This is the only way you will find out what's working and
what needs to be improved.
There are a few options when it comes to monitoring your ads
Your
adsense account:
The adsense account is actually really
informative and can be quite an eyeopener if used properly. The
channels option is very good in letting you know what is happening on
which pages of your site. All you have to do is set up different
channels for different pages that way you know which pages are
generating the click. Obviously this is only viable if you have a small
made for adsense site.
If your site is a large one then you really should invest some money
in monitoring or analysis software. The software that I recommend and
often used not only tracks your websites visitors, it tells you
- where they have come from
- What pages generated the clicks
- What their ip is
- What keywords were used to find your site
- What proportion of your visitors clicked on your ads
and how often
- Stores the information so you can access it at a
later date
To learn more click here
I really would implore
anyone wanting to make an income by building
made for adsense sites to throughly study the adsense terms of service
and stick to it. It is possible to make a reasonable income from
adsense while working within the set out TOS
- Black Hat Tactics: DON'T DO IT. NOT WORTH THE TROUBLE
The information on adsense on this
page is a result
of other peoples research. DO YOUR OWN ADSENSE RESEARCH. TEST, TEST
then TEST again!!
The
link below is to a program that teaches you all you need to know to
set up a profitable adsense. I have used it in other websites with good
results.
Check
it out by clicking here
 Stumble It!
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